Wednesday, March 25, 2009

UMW Pennzoil:Optimistic of Bigger Market Share with "Feel The Clean" New Penzoil Motor Oil Range



UMW Pennzoil Distributors Sdn Bhd is optimistic that its recent launched of new range of Pennzoil motor oils,formulated with 'active cleansing agents' would ultimately increase its market share in the passenger car motor oil sector.The new range Pennzoil motor oil with 'active cleansing agent' is designed to improve engine responsiveness,overall driving experience and enhance prevention of dirt and deposits in the engine by cleaning out 15% to 46% of sludge built-up.

We are optimistic that the breakthrough in the formulated Pennzoil motor oil would help enhance our market share as the preferred and premium quality motor oil in the passenger car sector," Mr Ibrahim Abu Bakar, Director of UMW Pennzoil said at the launch of the new Motor Oil Range, featuring 'Feel the Clean' tagline by UMW Pennzoil together with Dato' Abdul Halim Harun, Group Managing Director & CEO, UMW Holdings Berhad.

In his speech, Dato' Abdul Halim said, "A good car is usually defined by the performance of its engine. That's where Pennzoil comes in where as Pennzoil new range of products would benefits all passenger car owners. For new cars, the oils provide complete engine protection from the onset, thus ensuring engine responsiveness and performance. For older, well-maintained models, the motor oils would help enhance engine durability and performance.

In adopting its new rallying call - Beyond Boundaries - UMW is set to play a leading role in shaping the future of its industries globally.The new motor oils range will be marketed through Pennzoil's network of distributors. We would also be focusing on independent workshops and service centers, thereby making it convenient for our customers with new and older cars.

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