Wednesday, March 4, 2009

Maserati Italy Appoints Naza Italia as Malaysia's Sole Distributor



Maserati Italy, which produced some of world's finest automotive has appointed NAZA Italia Sendirian Berhad as the sole importer and distributor for Maserati bringing in its complete Quattroporte and GranTurismo ranges and services to Malaysian shores. In return Naza Italia has invested RM10 million to mark its total commitment and dedication to the long term success of the Maserati brand in Malaysia. To outline its development and expansion of NAZA Italia, the company has undertook the building of Naza Italia showroom(45,000 sq.ft), which is situated next to NAZA Auto Mall PJ, is considered as the largest automative showroom in Malaysia (recorded in the Malaysian Book of Records).

Speaking at the media briefing, Group Chief Executive Officer of NAZA Group of Companies & NAZA Italia CEO, SM Faisal said, The present economic climate will provide the challenging time for Maserati, opportunity comes with right brand & timing…i believe there is a potential for this exclusive niche product in certain segment, also a strong following by loyal customers within the NAZA group. Maserati Asia-Pacific Managing Director, Mr. Simone Niccolai said, “Sales of Maserati cars were 8500 units, a growth of 17% from 2007…”.
Priced above RM1,000,000, the luxurious Maserati will be available with The Maserati personalisation programme which offers each car owner the privillige to choose personal style stamements.

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