Riding on the success of the first two Shell-Ferrari model car campaigns of 2007 & 2008,Shell Malaysia has launched its latest and hottest set of five limited edition Shell-Ferrari model cars at 1 Utama Shopping Centre on the 3 March 2009.The launch was officiated by Dato' Mohzani Abdul Wahab,Managing Director,Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.
Embarking on their third campaign this year,Shell aims to reinforce the Shell-Ferrari partnership to the Malaysian public.
The five Shell-Ferrari model cars available in the latest Shell-Ferrari collection are the 430 Scuderia,FXX Evoluzione,599 GTB Fiorano,612 Scaglietti and the 360 GTC.Each car is a detailed 1:38 scale replica and has a unique Touch Steering function on the underside,giving directional control of the cars.This distinctive function allows owners to program the model cars to steer up to 15 different directions for each pull-back.
During the launch, Dato' Mohzani said Malaysia, a leading market for Shell V-Power Racing is the first to launch these Shell-Ferrari model cars in the world.We expect this campaign to be very well received by the public,as the previous collections yielded tremendous response.That is why we are bringing in more cars this year,over 3.2 million of them.
The five Shell-Ferrari model cars available in the latest Shell-Ferrari collection are the 430 Scuderia,FXX Evoluzione,599 GTB Fiorano,612 Scaglietti and the 360 GTC.Each car is a detailed 1:38 scale replica and has a unique Touch Steering function on the underside,giving directional control of the cars.This distinctive function allows owners to program the model cars to steer up to 15 different directions for each pull-back.
During the launch, Dato' Mohzani said Malaysia, a leading market for Shell V-Power Racing is the first to launch these Shell-Ferrari model cars in the world.We expect this campaign to be very well received by the public,as the previous collections yielded tremendous response.That is why we are bringing in more cars this year,over 3.2 million of them.
The Shell-Ferrari models are available now in all Shell station nationwide for RM6.90 each when the driver fill-up a minimum RM40 on Shell V-Power Racing whilst filling up with Shell Super, Shell Regular or Shell Diesel will allow the dirver to attain it at RM8.90.Customers can also attain two Shell-Ferrari model- the exclusive yellow Ferrari 599GTB model car with dynamic engine soundcar and the Ferrari 430 Scuderia for RM6.90 when they purchase Shell Helix Ultra HX7 or HX7 Diesel (4L) lubricants or RM8.90 with the purchase of Shell Helix HX5 (3 or 4 L).The play mat for touch steering function models is also available for race fans.
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