Monday, May 19, 2008

Shanghainese Cuisine Specialist Dragon-i Targets RM60 Million in Revenue This Year



Reckoned as the most established and successful Shanghainese and Hong Kong restaurant chain operator in Malaysia,Dragon-i Restaurant Sdn Bhd is confident of achieving revenues of RM60 million this year,a 33 per cent growth over 2007,with the launch of its new flagship restaurant at Pavillion Kuala Lumpur and the opening of two more outlets to take the total number nationwide to 12.Set up at a cost of RM2 million,Dragon-i Signature @ Pavillion will stand apart from the eight other Dragon-i branded outlets in the Klang Valley and Penang with its fine-dining setting and a new exclusive premium menu featuring a selection of authentic traditional Shanghainese delicacies that cater to a more discerning target market.Dragon-i Signature @ Pavilion will also offer a new service that allows customers to order special,off-the menu set lunches and dinners personally prepared by the outlet's Jiangsu,China-born executive chef Man Fong Lam.According to Dragon-i chief executive officer Henry Yip,the move to launch a new differentiating nameplate for the flagship outlet reflected the company's intention and confidence in its ability to take the Dragon-i brand to the next level.He added that Dragon-i has spared no expense in hiring top chefs from China and Hong Kong to ensure authenticity of its food and their next step is to meet the exacting demands of food connisseurs and the affluents by making Dragon-i Signature synonymous with finest authentic Shanghainese cuisine.In ensuring authenticity and consistency in taste,Dragon-i imports most of its essential ingredients from China and Hong Kong.Dragon-i Restaurant plans to expand its operations abroad soon with Singapore and possibly Australia,the likely destination for its first outlet outside Malaysia.For more information log on to http://www.dragon-i.com.my/


No comments: