Drive in Style & Performance with the Gutsy Looking All-New City

Dynamic stylish 3rd Generation new Honda City with new value-added features for class-leading performance and ingenious practicality was recently unveiled to the Malaysian consumers seeking for value-for-money sedans.



The All-New City now runs on the newly developed i-VTEC engine, which adopts a more advanced technology. Producing 120PS at 6,600 rpm, and 145Nm of torque at 4,800 rpm, is currently considered the most powerful in its segment. It is also the first in the 1.5-liter sedan segment to come with the 5 Speed Automatic Gear Transmission. Both fuel efficiency and power output have been improved and balanced, without compromising one or the other, to achieve environmental-friendly performance. Fuel efficiency has been pursued from various angles, from improving oil retention, friction reduction, reducing fuel consumption in the high-speed and high-load ranges to reducing the overall weight of the car, thereby contributing to the model’s fuel efficiency. In terms of environmental performance, the All-New City meets the Euro 4 level of emission.

Interior spaciousness and comfort are greatly enhanced in the All-New City with a 100mm extended wheelbase that provides better styling and efficient space usage.It has a more adjustable and variable driving position to provide better driving comfort, especially during long-distance drives as it now comes equipped with a tilt and telescopic steering column (adjustment ranges have increased from 10 to 40 mm for each direction) and driver seat height adjuster(height can be altered within a 50 mm range).The vehicle’s trunk capacity now has also been developed to an astonishing 506-liter for the best balance between maximum capacity and practical usage, providing a lofty carriage space in cars of its 1.5-liter segment.

Drivers of the All-New City will further be delighted by its new and multi-format compatible entertainment feature -- the revolutionary ‘Advanced Audio’ digital media system is developed to be compatible with iPod, MP3 players and other sources of digital audio sound to allow driver and passengers to enjoy entertainment at their convenience. All major operations, such as song selection and volume adjustment, are controlled using four push buttons and a rotary selector similar to the Jog Dial function on an iPod. The system also provides high quality sound output with sophisticated acoustic tuning.

Honda in addition has also incorporated All-New City with the revolutionary Advanced Compatibility Engineering or ACE body structure, which is an extension of Honda’s G-Force Control (G-CON) technology, designed to spread out and disperse collision impact so as to limit cabin intrusion and to effectively minimise driver and passengers as well as pedestrian injuries. Other safety features include SRS airbags, active headrests to prevent whiplash injuries and ABS and EBD.

Launching at the All-New City’s ceremony, Mr. Atsushi Fujimoto, Managing Director and Chief Executive Officer for Honda Malaysia, said the new Honda City will caters for both work and leisure to the out-going or family-oriented Malaysian.He emphasised Honda had significantly enriched the All-New City with qualities and values that surpassed customers’ expectation in a sedan of its class. Explaining the All-New City’s marketing campaign, led by the tagline "Excitement in the City" , Mr. Fujimoto said: “We hope to enthuse and motivate our customers to approach the All-New City with a heart of discovering the excitement of a metropolis.

Mr Takeshi Nakamura, Chief Engineer of Honda R&D Co. Ltd explained that the new model’s exterior styling had adopted the concept of the ‘Arrowshot Form’, which originated from the idea of an energetic arrow stringed on a bow and ready to be released. “The dynamic form and theme moved all the developing vectors in one direction and as a result, the design now features an imposing and ambitious look,” he said.

The All-New City is now available in the 1.5-liter i-VTEC Grade E and Grade S variants at all Honda authorised dealers nationwide. While the Grade S offers essential features of the All-New City, the Grade E variant offers additional features such as paddle shift, rear reclining seat, rear underseat tray and 16-inch alloy wheels. These two variants come in a selection of five colours: Alabaster Silver Metallic, Bold Beige Metallic, Polished Metal Metallic, Crystal Black Pearl and Deep Lapis Blue Metallic, of which the last two are new colours. The City Grade-S, which is the entry level, is priced at RM84,980, while its premium model Grade-E is retailed at RM89,980.

Starting today, customers can visit all authorised Honda showrooms nearby to view and test-drive the All-New City. For more information, please call Honda Toll Free number at 1-800-88-2020, or log on to http://www.excitementinthecity.com.my/ for more details.