Honda Malaysia has expected this year to be a tough and challenging year for the industry at large and they are aware that there are lots to be done in order to continue to perform in the market. However,according to Honda Malaysia Managing Director & Chief Executive Officier Mr. Atsushi Fujimoto they remain confident that they will achieve an increased annual target of 35,000 units, which could be translated into 8.8% of Total Industry Volume (TIV) market share with a forecast TIV of 400,000 units for the year.
Speaking at the "Beyond Limits Media Gathering 2009" nite, Mr Atsushi said "Water Elements" will be their continuing guiding principal and theme for this year as it reflects clarity and transparency.He also believes the challenging spirit "Power of Dream" instilled in them by their founder will continue to stir them in achieving this year target. Furthermore, he believe that the looming challenges will only present them with more opportunities to excel and advance ahead of times as proven last year especially during the turmoil of final quarter,where Honda Malaysia has managed to achieve an annual growth of 14% with a registered total sales of 32,486 units in 2008,although slightly below their target of 33,000 units set in January.
Moving on Mr Atsushi reveals despite all the negativity from the market, Honda Malaysia will continue to introduce new, refined products and innovations to the market this year, in hope to boost the market excitement level amid the gloomy situation.The weakening market condition,
also will not stop us from doing our part for the society. Honda Malaysia will continue to serve the people in Malaysia
Key Highlights for Honda Malaysia in 2008 include the sucessful products launched of the well received All-New Record on 22 April 2008 ,the sophisticated performance luxury sedan with advanced technology which meets World Safety Standards and attains maximum Fuel Efficiency has been awarded with accolades such as Autocar Asean Car of the Year Awards 2008 – Large Sedan Category and Asian Auto-VCA Auto Industry Awards 2008 – Best local assembly luxury sedan.A total sales of 7,310 units was recorded, 52% beyond its initial target of 4800 units up to December 2008. Next ,the All-New Jazz launched on 20 August 2008
has registered a remarkable total sales of 870 units up to December 2008.It has also been awarded with Autocar Asean Car of the Year Awards 2008 - Compact Sedan/Hatchback Category and New Straits Times/Maybank Car of the Year 2008 Awards – Premium Small Car. Meanwhile ,the recent All-New City with dynamic stylish design, class-leading performance, and ingenious practicality, the All-New City was the final milestone made in 2008. The complete value-for-money package aims to achieve 1500 units per month within the next one year. The All-New City had received booking of more than 4,500 units in 3 weeks after its launch.
On the other hand, despite its annual busy schedule, Honda has done its part in giving back to the society in its Corporate Social Responsibility program, such as, organising Honda Dreams Fund Year 2 - a non-binding full scholarship for eligible underprivileged youth based on their dreams, Rhino Rescue Project in its 3rd Year-a project that enhanced environment conservation in collaboration with WWF, signing MOU with Road Safety Department that allows Honda Malaysia stands out to become the first non-national car manufacturer in its commitment to support the government move for safer road, safer cars and safer drivers in Malaysia and lastly the launch of ASIMO - Advanced Step in Innovative Mobility, the world’s first humanoid robot that has inspired all Malaysian to reach for their dreams.
has registered a remarkable total sales of 870 units up to December 2008.It has also been awarded with Autocar Asean Car of the Year Awards 2008 - Compact Sedan/Hatchback Category and New Straits Times/Maybank Car of the Year 2008 Awards – Premium Small Car. Meanwhile ,the recent All-New City with dynamic stylish design, class-leading performance, and ingenious practicality, the All-New City was the final milestone made in 2008. The complete value-for-money package aims to achieve 1500 units per month within the next one year. The All-New City had received booking of more than 4,500 units in 3 weeks after its launch.
On the other hand, despite its annual busy schedule, Honda has done its part in giving back to the society in its Corporate Social Responsibility program, such as, organising Honda Dreams Fund Year 2 - a non-binding full scholarship for eligible underprivileged youth based on their dreams, Rhino Rescue Project in its 3rd Year-a project that enhanced environment conservation in collaboration with WWF, signing MOU with Road Safety Department that allows Honda Malaysia stands out to become the first non-national car manufacturer in its commitment to support the government move for safer road, safer cars and safer drivers in Malaysia and lastly the launch of ASIMO - Advanced Step in Innovative Mobility, the world’s first humanoid robot that has inspired all Malaysian to reach for their dreams.
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