Thursday, December 18, 2008

Dell & Intel Delighted X'ma's Shoppers With It's Giant Snow Globe At Pavillion


Dell ASEAN Consumer and Intel Electronics Malaysia has recently unveiled a giant snow globe filled with artistically-painted reindeers and colourful laptops, right in the heart of the city in a bid to share beauty and holiday joy with shoppers along the popular retail district.The Dell Giant Snow Globe, with a radius of 15 feet, was unveiled with a sunburst of lights that lit up Jalan Bukit Bintang spectacularly, much to the delight of many shoppers. This creative and beautiful giant snow globe was the perfect foil for the giant Christmas tree 20 feet away at the main entrance of Pavilion Kuala Lumpur. It was a pre-Christmas celebration of gigantic proportions that conveyed Dell’s bigger than life motto - Yours is here.


The Dell Giant Snow Globe housed six reindeers painted with various designs and colors by Sheiko and Orkibal , renowned artists who were commissioned by Dell to make each reindeer as unique as the Dell spirit, which is to provide customized services and experiences that complements Dell’s ever discerning customers’ styles and personalities.The colourfully-lighted snow globe also features Dell’s latest computer laptops in a multitude of fun and funky colours. Snow was added to simulate a white holiday and the little ‘blizzard’ created inside this special globe added that magical touch that brought Dell’s latest endeavour to life.


“Dell recognizes that our consumers are dynamic, mobile and creative; modern individuals who live life large and unfettered. That’s why we came up with the idea of celebrating this year-end holiday with this amazing creative ambient display to showcase and reflect our consumers’ eclectic lifestyles and characters,” enthused Ivan Omar, Senior Marketing Manager of Dell ASEAN Consumer, who unveiled the Dell Giant Snow Globe together with Sunny Ooi, Market Development Manager of Intel Electronics Malaysia.Creating a piece of traffic-stopping art is just the beginning of Dell’s mission to communicate, connect and to offer better technological developments to enhance customers’ creative living that will not only augment their lifestyles but also to allow them to live the “Dell Experience”.“Quality is never an accident but a choice; it is the result of high intention, sincere effort and skilful execution,” said Ivan Omar. This quote aptly sums up the significance and magnitude of Dell’s latest startling surprise and commitment to build and maintain the Dell brand experience.This revolutionary, never-been-done-before ambient decoration by Dell ASEAN Consumer and Intel Electronics Malaysia, will be displayed for 12 days only until Christmas Day.

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