Tuesday, April 1, 2008
UGT:New Dimension Media Channel in 7-Eleven
UGT Interactive TV ,a new media channel that will complement traditional print and broadcast media was launched by United Global Technologies Sdn Bhd (UGT),in partnership with 7-Eleven Malaysia at Berjaya Times Square,Kuala Lumpur on the late March.The New Interactive TV was the brainchild of the three UGT technopreneurs founders, Mr Enzo Beh, Mr Keith Wong and Mr Fong Kong Meng in 2006.According to the Managing Director of United Global Technologies Sdn Bhd,Mr Francis HL Wong,who was present at the launch together with Mr Ng Su Onn,Executive Diector of 7-Eleven Malaysia Sdn Bhd and Mr.Chan Lock,Vice President of Samsung Malaysia Electronics the new interactive media that displays simultaneous video,text and flash animation and feeds on large Samsung LCDs will be installed in all the 903 7-Eleven outlets nationwide with the aim not only to take marketer's message to a larger audience but also to gain better exposure for market's brand name which is imperative for today's corparate and brand building.Marketers can structure their messages based on the profile of patrons that can be categorized into race,age,geographical region,among others,for highly effective and targeted communications with average cost of appearance from as low as RM0.01.For further enquiries on UGT Interactives TV please contact http://www.ugt.com.my/
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