The F&N Group which commands the top leading brands in isotonic,carbonated soft drinks and sweetened condensed milk segments has unveiled its new food and beverage business corporate identity coincidentally with its 125th anniversarry celebration at the Kuala Lumpur Convention Centre recently.Fraser &Neave Holdings BHD Chief Executive Officer Tan Ang Meng said the new F&B brand identity with it's tagline "Healthy Enjoyment in Exciting Ways" is important as it gives them the impetus to formulate the Group's overall plans and direction which will provide them with the growth platform thereby raising greater awareness of the F&N brand as they expand beyond their core traditional markets of Singapore and Malaysia.It also enables them to maximise marketing efficiencies through an exciting new unified platform to leverage future products and financial growth.Mr Wang Eng Chin,Acting CEO,Food & Beverage,Fraser & Neave Limited added the the F&B corporate brand has been developed with the purpose of forging the regional identity of their food and beverage business and unifying their multi leading brands under one powerful banner"Pure Enjoyment.Pure Goodness".Started out as a mere manufacturer of carbonated soft drinks in 1883, F&N Group has gained the leadership position in soft drinks,dairies and non-carbonated beverages market with RM1.3 billion revenue in 2007.F&B leading brands include 100PLUS(more than 90 percent market share);F&N Fruit Flavoured Carbonated Soft Drinks(64 percent market share); SEASONS range of Asian selections(number two in the market and rapidly growing).
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