Every year Guardian surprises its customers with an exciting redemption program.Over the past years,Guardian's redemption program featured Hello Kitty,Winnie the Pooh and the most recent was Paddington Bear.
This year Guardian is showcasing Big Heads Safari Collection ,first ever of its kind in the world ;8 plush safari animals with the large heads and cute eyes,a concept which was derived from an idea to capture the carefree life of wild safari animals.The range emphasizes on the characters large heads hence the name Big Headz!
Guardian Chief Operating Officer,Ms Loy Liang Tok said, "Our redemption programs have been extremely successful in the past.We are excited about this new product as our Big Headz Safari Collection is a limited version,first of its series and only available in Guardian".
Guardian hosted more than 200 guests including children from Rumah Kasih Harmoni to kick-
start the loyalty campaign at the Rainforest in One Utama Shopping Centre.The craze was clearly in the air,as the children came dressed in animal costumes or had their face painted to look like some of the characters.Families also lined up to have their photo taken at the photo board with Rainforest as their backdrop.During the launch ,children and guests were treated to free pop corn,cotton candy,ice cream,cupcakes coconuts and mesmerizing whimsical performance of a Safari Dance,20 orphans were also given the Big Headz plush toy and a bag filled with goodies in conjuction with spirit of Hari Raya In Above it all,two thousad ringgit worth of Giant gift vouchers was also donated to Rumah Kasih Harmoni for the Home's daily essential needs.
This year Guardian is showcasing Big Heads Safari Collection ,first ever of its kind in the world ;8 plush safari animals with the large heads and cute eyes,a concept which was derived from an idea to capture the carefree life of wild safari animals.The range emphasizes on the characters large heads hence the name Big Headz!
Guardian Chief Operating Officer,Ms Loy Liang Tok said, "Our redemption programs have been extremely successful in the past.We are excited about this new product as our Big Headz Safari Collection is a limited version,first of its series and only available in Guardian".
Guardian hosted more than 200 guests including children from Rumah Kasih Harmoni to kick-
start the loyalty campaign at the Rainforest in One Utama Shopping Centre.The craze was clearly in the air,as the children came dressed in animal costumes or had their face painted to look like some of the characters.Families also lined up to have their photo taken at the photo board with Rainforest as their backdrop.During the launch ,children and guests were treated to free pop corn,cotton candy,ice cream,cupcakes coconuts and mesmerizing whimsical performance of a Safari Dance,20 orphans were also given the Big Headz plush toy and a bag filled with goodies in conjuction with spirit of Hari Raya In Above it all,two thousad ringgit worth of Giant gift vouchers was also donated to Rumah Kasih Harmoni for the Home's daily essential needs. Fans of these cute Big Headz plush toys will be able to get the exclusive collectors set ranging from Hippopotamus,Giraffe,Elephant,Zebra,Tiger,Lion,Panther and Monkey only at Guardian stores nationwide from now until 24th February 2010.Just collect one stamp with every RM15 purchase in a single receipt during this period at any Guardian store and exhange 40 stamps for any of the 8 plush safari animals or redeem one of them at RM18.90 with just 20 stamps.
Customers should look out for ’star buy’ items from Guardian’s respective partners namely Bio essence, Chewies, Johnson & Johnson, Loreal, Nivea, Unilever and other participating brands.
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