Lotto Sport Italia ,the leading Italian company in sports footwear,clothing and accessories has officially appointed Star 360 Sdn Bhd, as its new licensee for the Malaysian market at a press conference in Kuala Lumpur recently.The agreement will allow the new licensee to market Lotto's branded products throughout Malaysia until 31st December 2013 with a renewal option for a further 5 year term.
In his speech during the press conference ,Mr Luca Tomat ,Business Unit Director Asia Pasific of Lotto Sport Italia ,declared ,"Malaysia is not only a key strategic market for a soccer specialist brand like Lotto but also a promising country for our expansion ambitions into sport lifestlye.For this reason we have decided to partner up with Star 360 an experienced company to reach any possible distribution channel,serving both the mass and the premium ,the performance and the leisure consumer segments.He added Star 360's competence in local market knowledge combined with Lotto's Italian design and technology will make this venture a very successful one in Malaysia.
Meanwhile,Mr Udo Eimer ,Director of Star 360 Sdn Bhd said "We are truly excited to be in partnership with a brand that has a rich heritage in the sports arena.In addition , to the performance products which Lotto is known in the country we will also launch its exciting sport lifestlye lines and it will be marketed to consumers by emphasizing its Italian style and quality.Star 360 and Lotto will collaborate together to take the brand to new heights"
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