Sapura Auto Sdn Bhd, a subsidiary of Sapura Resources Berhad and BMW Malaysia Sdn Bhd has officialy launched it's first 4S MINI centre (Sales,Service,System and Spare parts)in the Klang Valley on the 31 July 2008.Located strategically in the City Centre at 362 Jalan Tun Razak, Kuala Lumpur the new MINI facility encompasses an entire one and a half floor’s of Sapura Auto’s current 60,000 square feet of four storey BMW 4S centre ,its concept and architecture of facility reflects the essence of the MINI brand and complies with its stringent international-class specifications.Apart from the showroom,which will showcased all MINI models including MINI Cooper, MINI Cooper S and the recently launched MINI Cooper Clubman and MINI Cooper Clubman S.
The new MINI Sapura also has a special events corner, lifestyle and accessories display area, a designated counter to purchase parts and accessories and a capacity to display six cars with furnished communication panels at one time. The launch of MINI Sapura’s is part of BMW
Malaysia’s strategy of organically expanding its dealership network which will allow the MINI’s growing customer base more choice and convenience.
Mr Geoff Briscoe,Managing Director of BMW Malaysia Sdn Bhd who was present to officiate the launch said, "The launch of the new MINI 4S Centre Sapura Auto is a testament of the MINI brand’s growth potential in Malaysia.Over the last 5 years,the MINI has seen a compounded growth of 134.2% while Sapura Auto has established itself as an important part of the BMW network with a strong presence in Klang Valley.At the same time Mr. Mohar Ibrahim, CEO of Sapura Auto Sdn. Bhd who jointly-launched the event said ” Given our successful partnership with BMW in the last three years, it is a natural progression to expand into MNI brand. This move shows our renewed commitment as a significant contributor to the fastest growing premium automobile brand in Malaysia. For more information, please visit http://www.sapura-auto.com/
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