Monday, November 10, 2008

Castrol Targets Market Expansion with New High Performance Synthetic Engine Oil


Castrol aims to expand its share of the synthetic market with its recent launched of the Castrol EDGE Sport 0W-40 at Kuala Lumpur.New Castrol EDGE Sport oW-40 is a fully synthetic race-proven engine oil formulation engineered for those who appreciate an extra level of power and performance.The new formulation is not only developed for endurance sports car engines, but it is also formulated for highly stressed and luxury sedan engines.



“At Castrol, we aim to continuously strive to provide superior technology for consumers who value performance without compromising on quality,” says Mr Mark Ng, Castrol’s Head of Marketing.The Castrol EDGE range is engineered to match the toughest performance standards across the seven critical engine factors. It provides protection at maximum horsepower for a longer period, stabilises the temperature, protects moving parts against wear and tear, reduces burn-off and allows optimum engine performance between oil changes, performs exceedingly well in extreme hot and cold weather conditions, reduces emission of pollutants, and maintains high efficiency fuel economy.
“We put the Castrol EDGE Sport OW-40 through a series of vigorous tests to verify the delivery of improved performance over conventional engine oils – and the results proved conclusively that we have a top-quality product,” states Ng. In an Extreme Maximum Power test, two identical cars – one using Castrol EDGE Sport and the other with competitor synthetic oil – were run flat-out using a special test chassis dynamometer. The car using the Castrol EDGE Sport continued running 40 hours more at maximum horsepower up (45 percent longer )after the other car using the competitor engine oil seized. The test also established that Castrol EDGE Sport generated fuel economy savings of more than 2.5 percent compared to conventional engine oils. It has also passed the demanding MII FE European fuel economy test.
In the Extreme Hot test, cars were put through two tests, the “Ring of Fire Test” and the Endurance Challenge.” First in the “Ring of Fire test”,the Castrol EDGE Sport 0w-40 engine oil which outlasted the car engine meltdown point at 340 degree Celsius was next transferred to a new car engine to run for an additional 72 hours in the “Endurance Challenge” at a constant temperature of 150 degree Celsius and 5600rpm.Despite all this torture the Castrol oil remains highest in standard.Meanwhile,in the Extreme Cold Test ,at -52 degrees Celcius competitor's oil slow and stiff whilst Castrol EDGE Sport 0W-40 keeps on flowing.


Castrol EDGE Sport 0W-40 which has the approval of VW 502 00/ 503 01/ 505 00; MB-Approval 229.31/ 229.51; PORSCHE approved, all PORSCHE vehicles except Cayenne (V6); and BMW Longlife-04 (refer to vehicle manual) is recommended for all modern petrol and diesel family and sports cars for best results in fuel efficiency and premium engine protection.The new EDGE Sport 0w-40 is retailed at RM245 and every purchase of the Castrol EDGE /EDGE Sport 4L oil now comes with a free "Ford Focus RS World Rally car model"

No comments: