Highly Anticipated Sony PLAYSTATION®3 is coming to the Malaysian shore this September

Kuala Lumpur, present – Sony Malaysia will be launching it's much awaited PLAYSTATION®3 (PS3™) on the 20th September 2008 at One Utama Shopping Centre, Petaling Jaya. The PS3™ launch is an event that is sure to take the Malaysian gaming fans by storm, with its new bigger and better capacity of 80GB, fabulous launch package you don’t want to miss, fun activities to keep the adrenaline pumping and lots of exciting PS3™ games to satisfy your gaming hunger.For the very first time,in conjunction with the launch of the brand new PS3™, Sony Malaysia, will be organising a PS3™ game challenge marathon – “Longest Video Game Marathon”.The PS3 Game Challenge will kick-start from 19th Sept 2008 until 20th Sept 2008 and it's open to all the gaming enthusiasts!

In addition the first 120 early birds at the PS3™ launch will get to purchase PS3™ at a special package of RM 1,799 that comes with 1 unit 80GB PS3™ plus the latest Soul Calibur IV™ game software and also one optional selected PS3™ game.All these come with a custom made PS3™ tote bag and Soul Calibur IV™ CD holder.Furthermore,the first120 early birds who purchase the special launch package will entitled to get cash vouchers worth from RM150 to RM1,000. The stand-alone price for PS3™ is RM 1,599 .

During the event, there will also be a Game Girls Competition of which the winner at this competition will get a once in a lifetime opportunity to represent Malaysia at the Asia Game Show, better known as AGS, in Hong Kong for the final competition from 19th to 22nd December 2008. Other activities at the launch include exciting PS3™ product highlights, interactive games activities, and special packages up for grabs. “We expect to receive good response from our PLAYSTATION®3 special launch package. The new PS3™ has bigger capacity with 80GB HDD and the special launch package comes with the latest Soul Calibur IV game and one optional selected PS3™ game at affordable price”, said Mr. Taku Taguchi, General Manager for Product Marketing Division in Sony Malaysia. There will be a roadshow on both 19th and 20th September for customers to feel it for themselves the latest PS3™.

Get set for the bigger capacity PS3™, coming your way this September. Don’t miss the opportunity to enjoy the mouth-watering special launch package, only for the first 120 customers at the launch!Optional games include NINJA GAIDEN Σ PLAYSTATION 3 the Best, Resistance PLAYSTATION 3 the Best, Ratchet & Clank Future: Tools of Destruction (Asian Version) PLAYSTATION 3 the Best and Assassins Creed., Resistance, Ratchet and Clark and Assassins Creed.

Sony Centre New Flagship Launched at Subang Parade Shopping Centre

Sony Malaysia in collaboration with Best Denki Malaysia Sdn Bhd has officially launched the dealer’s 2nd Sony Centre at Subang Parade shopping centre recently. It marks yet another milestone for both Sony Malaysia and Best Denki as the Sony Centre outlet the opening of this outlet is poised to provide the convenience of a neighbourhood Sony Centre to the people of Subang Jaya and the community within the vicinity. The latest Sony Centre is the 56th Sony Centre in Malaysia and the 1st in Subang area and this outlet offers extensive range of Sony audio and visual products, ranging from BRAVIA LCD and home theatre line-up to Cybershot, Handycam, Walkman and VAIO products. There is also a Sony Full HD World rack that comprises of the wide line-up of Sony Full HD products; Blu-ray corner showcasing Blu-ray products such as Blu-ray Disc Player and BD titles; and a VAIO corner for consumers to touch and feel VAIO products.

At the same time to get hands-on experience with Sony’s cameras and camcorders, customers can also visit the Cybershot and Handycam corner at this Sony Centre in Subang Parade. For those who are fans of Sony PSP, there is a PSP corner where avid gamers can experience the adrenaline rush of playing Sony PSP games or check out the exciting accessories and game titles to add to their PSP collections. The opening of this latest Sony Centre will also add to the portfolio of the shopping centre, as the preferred place to shop for electronics products, lifestyle gadgets and more, attracting more patrons to the shopping centre. “We believe that this Sony Centre has the potential to draw patrons to the shopping centre,” said Mr. Chiw Yew Meng, Senior Manager, Head of Area Sales, Consumer Sales Division, Sony Malaysia. “Customers will love the convenience of having VAIO kiosk here at Subang Parade because there’s no outlets around this area that carry VAIO products,” he added. Sony Centre serves as an effective platform for Sony to convey its marketing message and also for the company to reach out to customers directly. Sony Centre’s opening at Subang Parade is another of Sony Malaysia’s on-going effort to encourage dealers to be part of Sony Designated Store (SDS) programme.

COLGATE Gives Back to The Community with The Launch of Colgate Kayu Sugi Charity Campaign

COLGATE has recently launched its Colgate Kayu Sugi Charity campaign "Mari Beramal bersama Colgate" at Kuala Lumpur.Present to launch the event were Her Honorable Pn Noriah ,Deputy Minister of Women ,Family and Community Development ,Mr Lefteris Vitalis ,General Manager of Colgate-Palmolive Malaysia and Mr Bukhari Che Muda ,Chief Operating Officer of TV9 .It's understand, this campaign will benefit the orphanages from around the country as every pack of Colgate Kayu Sugi 175g with sticker purchased begins from 31st October 2008 and onwards, a RM 0.10 cts will be distributed to the orphanages selected by Jabatan Kebajikan Masyarakat Malaysia.The campaign which starts from 1st September concurrent with the Ramadhan and ends on the 31st October is one of the many activities undertaken by Colgate-Palmolive to show its appreciation and support for the community ,in line with its commitment to touch the lives of Malaysians not just through its products but through its active participation within the community.Mr Lefteris Vitalis , General Manager of Colgate-Palmolive Malaysia said, "Colgate is committed to improve the quality of life in the communities through out the world.Hence we have dedicate our time and effort as well as financial resource to support programs,event and organisations relating to among others: education, health .community and culture.He added ,"The Colgate Kayu Sugi charity campaign is one of Colgate-Palmolive's ways of contributing not only to improving oral healthcare but also in the development of community well being.Examples of these activities include Colgate's Bright Smiles Futures program and Colgate's Oral Health Month.

In conjunction with Colgate Kayu Sugi "Mari Beramal Bersama Colgate" campaign launch, Colgate-Palmolive Malaysia has also announced the Colgate Kayu Sugi sponsorship of Upin & Ipin,a popular award winning local animation.The program which imparts good values and easily understand by children will be screened on TV9 from September until October this year.

Sony Malaysia Celebrates Its 20 years of Excellence With A Royal Touch

Sony EMCS (Malaysia) Sdn Bhd ,Sony (Malaysia) Sdn Bhd and Sony Supply Chain Solutions (Malaysia) Sdn Bhd has jointly celebrate the companies' 20th anniversary, commemorating the 20 years of excellence and achievements of the Sony group of companies in Malaysia recently at JW Marriot Hotel, Putrajaya.Present to grace Sony's 20th year celebration were His Royal Highness- the Sultan of Selangor together with the presence of His Excellency-Mr Masahiko Horie-Japan Ambassador to Malaysia , Dr Ryoji Chubachi - President and Electronics CEO of Sony Corporation , Mr Satoshi Okawa -representative of Sony group of companies in Malaysia,Managing Director of Sony EMCS Malaysia , Mr Naoi Sudo- Managing Director of Sony Malaysia and Mr Taku Taguchi -General Manager of Sony Product Marketing Division as well as Mr. Kazumasa Seguchi, Managing Director of Sony Supply Chain Solutions Malaysia.

From a humble beginning of a small sales office and modest manufacturing facilities in 1988,Sony group of companies has enjoyed tremendous growth over the years and currently with over 15,000 employees Sony group not only contributed to the economic growth of the country but also to the Malaysian community.However as Sony continued to grow over the past 20 years,the companies in Sony group did not forget to give back to the society and has committed itself in many (CSR) Corporate Social Responsibilities activites such as the Blood Donation Drive (2007) ,annual Sony Nature Photography Project and annual Sony Media Achievement Awards (SOMA) and Sony United Tree Planting jointly organised with MBPJ (2008) as well as beach clean-up activities in (2007). At the event Mr Satoshi Okawa -representative of Sony group of companies in Malaysia and the Managing Director of Sony EMCS Malaysia said "As a member of the Sony United family worldwide,we aim to show our appreciation to our Community and will continue to be invloved in more community services as we move forword.During the ceremony ,Sony group of companies has also upholded it's corporate social responsibilities by donating BRAVIA LCD TV to 10 selected schools in Selangor and Penang.Each school will receive a 40 inch BRAVIA LCD TV for their educational purposes.There are a total of 8 companies related to Sony brand in Malaysia namely, Sony EMCS (Malaysia) Sendirian Berhad, Sony (Malaysia) Sendirian Berhad, Sony Supply Chain Solutions (Malaysia) Sendirian Berhad, Sony Precision Engineering Malaysia, Sony Pictures Entertainment, Sony BMG, Sony Ericsson and Mediamax, which is the sole distributor for Sony Pictures Home Entertainment in Malaysia.

Honda Malaysia's "Challenging Spirit" Continues at MME 2008

Honda Malaysia recently introduced a fully local Honda Malaysia Racing Team (HMRT) with 40 Malaysians and their locally-built Civic Type R race cars numbers 26 and 27 at Borneo Baruk Club,Kuala Lumpur.At the event were 40 HMRT members and 6 Malaysian drivers all set to carry on Honda's trademark "Challenging Spirit" onto the 2008 Merdeka Millennium Endurance (MME) Race at Sepang race tracks.Their aim is to capture the Overall Tittle in addition to retaining their Class A for the 6th consecutive year.Speaking at the party ,HMRT Team Principal Mr.Atsushi Fujimoto ,who is also Honda Malaysia Managing Director and Chief Executive Officer said,"MME 2008 marks another important milestone for the Honda Malaysia Racing Team as we are very proud to note that this year both the Civic Type R Car 26 and 27 has been independently built an all Malaysian HMRT team.Through out the whole process,HMRT 2008 greatest challenge was to achieve local competency. In order to achieve this and to continue building up local talents, 7 members from last year returned to HMRT to lead the different divisions and transfer their skills and knowledge to the other HMRT members this year.HMRT has also brought in two new drivers ,a 24- years old Victor Cheong and 35-years old Faisal Asri to team up with the four returning drivers namely ,Eddie Lew Kar Wai,Rueben Wong,Fahrizal Hasan and Aoran Lim.



One of the new drivers for HMRT,Victor Cheong who will be driving Car 27, commented The biggest challenge for this year is having more competitors and competitive cars in the race but with Honda's Challenging Spirit they are highly motivated to rise above the challenge and do their best in the race. Meanwhile, Returning driver for Car 26,Fahrizal Hasan said This year their strong teamwork in HMRT will be their winning formula in the race.During the event,the media and guests also shared some of the excitement by taking part in Pit Stop Challenge.

MM Vitaoils Launches Healthy Cooking TV Programme

MM Vitaloils has recently launched its "Selera Ramadan MM Vitaoils" ,a cooking show featuring special recipes using MM Vitaloils products such as Palmas & Serimas Cooking Oil,Rise & Shine,Blossommm and Marvelloso Margerine, Qualitaste Shortening and Golden Treat Vegetable Ghee.The Selera Ramadan MM Vitaloils TV programme which was produced by MM Vitaloils Sdn Bhd with the co-operation of the Malaysian Palm Oil Council (MPOC) is officially launched by the Deputy Minister in the Prime Minister's Department,YB Senator Dato' Dr Mashitah Ibrahim together with Malaysian Palm Oil Council (MPOC) Chief Executive Officer, Tan Sri Datuk Dr. Yusuf Basiron ,MM Vitaloils Chairman Datuk Haron Siraj ,MM Vitaloils Managing Director ,Encik Mazlan Muhammad and Celebrity Chef Puan Norzailina Nordin.

Begins on 1st of September ,the 30-minute programme will be aired on RTM 1 at 5.00 am over the next 30 days in line with the coming fasting month and those getting ready for work as well as homemakers starting their days early.A re-run of the day's programme will be aired on the same day at 12.30 pm. Hosted by Celebrity Chef Norzailina Nordin the 30-episode show will feature two recipes in each episode using MM Vitaloils products as well as educational and motivational talks by learned Muslim personalities.

In conjunction with the launch MM Vitaloils has also unveils its "Selera MM Vitaloils" recipe book " at the event. All recipes in the 75-page book were specially created by Celebrity Chef Puan Norzailina for the health conscious cooking enthusiasts and recipe collectors so they can own an exclusive collection of local ,traditional and international recipes using MM Vitaloils' quality palm oil-based products.The book is available at all major bookstores nationwide with retail price of RM12.90 per copy and as part of the company 's social respnsibilities ,all royalties from the sales will be donated to Pusat Zakat Selangor for underprivillidged children in the state.

According to Datuk Haron ,the TV programme and recipe book are among the company's continuous efforts to create awareness of the nutritional value and health benefits of palm oil-based products.MM Vitaloils products which mainly based on Palm oil element is rich in caratenoid, pro Vitamin A, antioxidant ,Vitamin E and many other nutrients.He added all the
MM Vitaloils products are free from Trans Fatty Acids ,which will help reduce the chances of getting heart disease ,"

Meanwhile MM Vitaloils Managing Director ,Mr Mazlan Muhammad said MM Vitaloils which specialised mainly cooking oil, shortening , margerine and vegetable ghee products has the capacity to produce 12,000 metric tonnes of palm oil products per month and about 97% of total production is exported .MM Vitaloils markets its products to 64 countries with Europe importing 30% of its total production as its largest market.It has recorded a revenue of RM87 million in 2007 ,an increment of 53% from RM57 million in 2006. The rise in revenue is due to greater demand of the company's products ,"

"In many parts of the world ,palm oil-based food products have become a substitute to food products that contain trans fats .This is due to a global trend where healthy foods are becoming increasingly popular". He said European countries and the United States have started to prohibit the use of oil and margarine containing animal fat in their restaurants and food manufacturers.
This is encouraging development for MM Vitaloils and promises a bright future for the company" said Datuk Haron.

Moving forward ,Mr Mazlan said MM Vitaloils will be targeting to penetrate 80 countries this year with a bigger market share in down-stream palm oil products as well as progressively venturing into plantation,mills and refinery to be branded as a prominent palm oil producer in near future.For more information log on to http://www.mmvitaloils.com.my/

SONY Latest VAIO Summer Series Z,SR and FW Surpass All Expectations

Sony Malaysia has recently launched its new line-up of Summer VAIO series namely the latest VAIO Z, VAIO SR and VAIO FW at Kuala Lumpur in parallel with it's new direction, themed "closer to you" which seeks to intergrates(Visual Audio Intelligent Organiser) VAIO notebooks closely with all aspects of users lifestyles. The launch of VAIO new Series was graced by Mr.Hideyuki Furumi, Senior General Manager of Sony VAIO Businesss Group, with the presence of Mr. Taku Taguchi, General Manager of Product Marketing Division and Mr. Yoshinori Nakajima, Manager of VAIO Department of Sony.Speaking at the launch, Mr Hideyuki Furumi said the new VAIO direction offers customers new VAIO notebooks that understand their needs and represent their personalities.

Sony latest premium laptop VAIO Z which weighted merely 1.48 kg but offers ultimate performance with Intel Core 2 Duo P8600 (2.40GHz) Processor featuring an external GPU,a 250GB of hard disk drive,2GB of DDR3 memory RAM,wireless LAN 802.11b/g/Draft N,Bluetooth standard Ver2.0+EDR,Mobile Intel GMA 4500MHD Graphics and Window Vista Business.For extreme mobile scenario,VAIO Z body is constructed with extremely durable carbon fibre, a material used in F1 racing cars and flying jets, while the exclusive keyboard is crafted from a single sheet of aluminium showcasing two high-end VAIO trademarks;isolated keys and cylindrical hinge stylishly unified with the battery compartment.If that is not impressive,the latest VAIO Z also comes with Sony new ClearTough LCD (Rich Color 13.1" wide WXGA++) LCD screen Display which provides a wide viewing angle with 100% color gamut.In addition to all these cool features VAIO Z also enables users to switch from Stamina Mode for peak mobile efficiency to Speed Mode for full graphics acceleration at anytime using the Dynamic HYBRID graphics system.The ultimate VAIO Z series comes with reasonable price of RM7988.

Next highly noted for its slim and stylish design ,the 13.3 " Wide WXGA Clear Bright LCD Sony VAIO SR series notebook is powered by Intel Core 2 Duo P8400 (2.26GHz) Processor and features a never-before-seen "Switch Funtion" that instantly changes the computer settings and personality to fit different usage needs.In more precise,the VAIO SR series are available in two different specs,the VGN-SRI2G/S/P which weighted 1.88kg and operates on Genuine Windows Vista Home Premium is equipped with 200GB HDD, 1GB DDR2 SDRAM and Mobile Intel Graphics Media Accelerator 4500MHD.Priced at RM4488,this model comes in two variant colors of silver and pink while the VGN-SR13GN/B is equipped with Genuine Windows Vista Business, 2GB DDR2 SDRAM,250 GB HDD and ATI Mobility Radeon HD3470 Graphics.This notebook which weighted only 1.92kg is retailed at RM5488

Finally,the impressive new 16.4" wide Clear Bright LCD (Rich Color) Display VAIO FW series is created to enable users to enjoy and maximum viewing pleasure at anytime and anywhere .The high definition home theatre VAIO FW series comes in two variants -the VGN-FW12G/B/W which is powered by Intel Core 2 Duo Processor P8400 (2.26GHz) features Genuine Windows Vista Home, ,ATI Mobility Radeon HD 3470 Graphics,2GB DDR2 SDRAM and 250 GB HDD.This model is available in colors of Silver or Black and retails at RM4988.On the other hand, the VGN-FW13GU/H is equipped with Intel Core 2 Duo Processor T9400 (2.53GHz),Blu-ray Disc Drive, ATI Mobility Radeon HD 3470 Graphics, 4GB DDR2 SDRAM,320GB HDD and operates on Genuine Windows Vista Ultimate.VGN-FW13GU/H is available now at RM8988.For further information,kindly log on to http://www.sony.com.my/