Dell & Intel Delighted X'ma's Shoppers With It's Giant Snow Globe At Pavillion

Dell ASEAN Consumer and Intel Electronics Malaysia has recently unveiled a giant snow globe filled with artistically-painted reindeers and colourful laptops, right in the heart of the city in a bid to share beauty and holiday joy with shoppers along the popular retail district.The Dell Giant Snow Globe, with a radius of 15 feet, was unveiled with a sunburst of lights that lit up Jalan Bukit Bintang spectacularly, much to the delight of many shoppers. This creative and beautiful giant snow globe was the perfect foil for the giant Christmas tree 20 feet away at the main entrance of Pavilion Kuala Lumpur. It was a pre-Christmas celebration of gigantic proportions that conveyed Dell’s bigger than life motto - Yours is here.

The Dell Giant Snow Globe housed six reindeers painted with various designs and colors by Sheiko and Orkibal , renowned artists who were commissioned by Dell to make each reindeer as unique as the Dell spirit, which is to provide customized services and experiences that complements Dell’s ever discerning customers’ styles and personalities.The colourfully-lighted snow globe also features Dell’s latest computer laptops in a multitude of fun and funky colours. Snow was added to simulate a white holiday and the little ‘blizzard’ created inside this special globe added that magical touch that brought Dell’s latest endeavour to life.


“Dell recognizes that our consumers are dynamic, mobile and creative; modern individuals who live life large and unfettered. That’s why we came up with the idea of celebrating this year-end holiday with this amazing creative ambient display to showcase and reflect our consumers’ eclectic lifestyles and characters,” enthused Ivan Omar, Senior Marketing Manager of Dell ASEAN Consumer, who unveiled the Dell Giant Snow Globe together with Sunny Ooi, Market Development Manager of Intel Electronics Malaysia.Creating a piece of traffic-stopping art is just the beginning of Dell’s mission to communicate, connect and to offer better technological developments to enhance customers’ creative living that will not only augment their lifestyles but also to allow them to live the “Dell Experience”.“Quality is never an accident but a choice; it is the result of high intention, sincere effort and skilful execution,” said Ivan Omar. This quote aptly sums up the significance and magnitude of Dell’s latest startling surprise and commitment to build and maintain the Dell brand experience.This revolutionary, never-been-done-before ambient decoration by Dell ASEAN Consumer and Intel Electronics Malaysia, will be displayed for 12 days only until Christmas Day.

RHB Launches "Easy Makeover" Contest for Cardmembers

RHB Cards has rolled-out another exciting campaign that puts a fresh spin on rewarding its cardmembers.Following the success of the previous campaign ,the RHB "That's Easy" contest, the latest RHB "Easy Makeover" contest aims to continue the winning formula in rewarding its customers with attractive prizes,including a home ,car or personal makeover,while making it as simple as possible to enter.All cardmembers have to do is register for the contest via SMS and spend a minimum of RM 50 or more in a single transaction to qualify for one contest entry! For new customers they can apply for an RHB Credit, Prepaid or Debit card to get 3x the entries and apply for a balance transfer to get 2x the entries! No questions, no slogans. It doesn't get any easier than this!

Speaking at the launch ,Mr Renzo Viegas ,Head of Retail Banking ,RHB Banking Group said, "We came up with the idea of rewarding our customers over the festive period and New Year by welcoming a change you can believe in.The RHB Easy Makeover contest bears the tagline 'Expect change with RHB Cards'. This was chosen because winners can choose from a home,a car or a personal makeover that could change their lives."
Among other promotions, RHB Cards ran a joint promotion with Guardian stores where RHB Cardmembers get a 5% rebate on their purchases.Not only that, a joint promotion with Metrojaya saw RHB Cardmembers receiving Metrojaya vouchers for their purchases.RHB Cards also answered the market sentiments with a 5% rebate for petrol purchases when you use your RHB Travel Money card.These promotions highlight RHB's commitment to providing great rewards to its customers.

For more information or to apply for a credit card today,contact RHB PhoneBanking at 03-92068118 for Peninsular Malaysia ,082-276118 for Sabah & Sarawak or visit http://www.rhbbank.com.my/

Scientex Launches Scientex Foundation to Commemorate 40th Anniversary

Scientex Berhad has recently hosted a grand GalaDinner at a leading hotel in celebration of its 40th Anniversary this year.At the same time, Scientex Berhad has also officially launched Scientex Foundation, a non-profit charitable organisation set up by Scientex to carry out itscorporate responsibility activities.Scientex Foundation is a charitable organisation focused on providing funding and support for initiatives pertaining to healthcare and the environment. .Present to launch the event were Tan Sri Dato' Mohd Sheriff Mohd Kassim Chairman of Scientex Berhad,Mr Lim Teck Meng-Deputy Executive Chairman of Scientex Berhad and Mr Lim Peng Jin- Managing Director of Scientex Berhad.Themed “40 Years of Growth and Achievements” the 40th Anniversary Celebration appropriately reflects Scientex Berhad’s 40-year journey with numerous achievements, accomplishments and triumphs over new challenges.
Founded by Mr. Lim Teck Meng in 1968, Scientex started off as a modest manufacturer of PVC leather and sheeting company in Johor Bahru. Today, Scientex is focused on two core businesses, namely high-end industrial packaging manufacturing and property development. Scientex has built up a reputation as one of the leading manufacturers ofstretch film in the Asia Pacific region, exporting its products to over 60 countriesworldwide.The Company’s revenue base has grown from strength to strength, with the latest audited revenue for financial year ended July 2008 of RM656 million, and profit after tax exceeding RM50 million. Its employee strength has also grown from 40 in 1968 to 1,200 currently.Today, the Scientex brand name is well recognised and received, both in the packaging industry and the property development market, a position earned through thecompany’s resolute reliability, product quality and timely delivery.
Earlier, on 11 November 2008, the Foundation with an initial financial support of RM1,000,000 from Scientex Berhad has signed Collaboration Agreements with four NGOs to carry out pre-identified activities . The four organisations are Majlis Kanser Nasional (MAKNA), National Cancer Society Malaysia (NCSM), Alzheimer’s Disease Foundation Malaysia (ADFM) and the Malaysian Plastics Manufacturers Association (MPMA) . During the official launch Mr. Lim Peng Jin, Managing Director of Scientex Berhad said Through Scientex Foundation,we hope to promote healthy living and create greater awareness in the importance of taking care of our health as well as taking care of the environment around us. We can all play a role in helping to make this world a better and happier place to live in. The Scientex family is happy to play a meaningful role in contributing to the well-being and betterment of society,”. The establishment of Scientex Foundation is very much in line with the Company’s motto of being “healthy, friendly and happy” in the workplace, marketplace and community.

FIBON Berhad Enroutes to Listing

Fibon has recently launched its prospectus in conjunction with its listing on the Mesdaq Market of Bursa Malaysia Securities Berhad.The Public Issue of 3,347,000 new ordinary shares of RM0.10 each at an issue price of RM2.73 per ordinary share comprises 308,000 ordinary shares to be made available to the Malaysian public, 3,024,000 ordinary shares for private placement and 15,000 ordinary shares for eligible employees of Fibon and its subsidiary company.A bonus issue of 67,653,000 new ordinary shares of RM0.10 each on the basis of approximately 10,000 new ordinary shares of RM0.10 each for every 4,486 existing ordinary shares of RM0.10 each held in Fibon Berhad will also be implemented after the public issue.At present to launch the event were Ececutive Chairman of Fibon Berhad -Mr Pan Chee Khiong and Managing Director of Fibon Berhad-Mr Pang Fok Seng

Fibon Berhad, a formulator of advance composite material and manufacturer of electrical insulator has crafted a niche in the high amperage market.At this juncture ,only a handful of composite formulator insulator companies in the world which have such capability.Fibon 's products are also proven to be commercially viable ,as its customers include industry giant like Siemens, ABB,Schneider,Terasaki, to name a few.The company expects to raise and utilise RM9.14 million of the proceeds for the purpose of implementing further research and development (R&D) activities ,to purchase new machineries, propel its geographical expansion,to finance its working capitol and to defray its listing expenses.

Through the company's R&D initiatives ,Fibon was able to develop a wide range of new generation composite materials for electircal insulations which can replace traditional electrical insulation materials such as porceclain,glass,epoxy and Bakelite.Fibon's electrical insulation products and composite materials are trademark under the brand Fibon.Fibon addvance composite materials such as the Fibon CT Clamp and Fibon GP600, can overcome weaknesses of traditional materials in areas such as tensile strength,thermal resistance,electrical resistance, flammability and etc.

The company's strength lies within its technical expertise in formulating advanced composite for electrical insulations.Through R&D, the company subsequently achieved several breakthroughs in creating advance composites for the manufacturing of high-amperage insulators hence upgrading customer's switchboards to higher safety standards.Fibon advance composite materials are currently used in critical environment including airports,hydroelectric dams,

power stations ,substations and electric train systems.In April 2008,Fibon achieved another major milestone when it learned that its advanced composite material was tested for its use in a nuclear power plant in China.Fibon's long term customers include many renowned multinational corporations such as Siemens Group ,ABB Group,Schneider Electric Group and Terasaki Electric Group.

Moving forward from the listing, Fibon intends to set up 3 new sales offices in Sydney,Australia; Sharjah,United Arab Emirates and London,United Kingdom, as part of its geographical market expansion plan.The company plans to utilize RM1.18 million of its IPO proceeds for this purpose.

ASIMO,the Amazing Boy Inspired Malaysians To Reach the Unreachable Dreams

Now standing at only 1.3 metres tall and 54 kilograms , Asimo the humanoid robot boy can really do a lot of wonders, from dancing, kicking a ball, serving drinks to running as fast as 6km/hour. These new capabilities are demonstrated by the new version ASIMO,who makes its first official public appearance in Malaysia recently at One Utama.In officiating the launch Managing Director and Chief Executive Officer of Honda Malaysia, Mr. Atsushi Fujimoto said, “Everyone in Honda lives and breathes the tagline The Power of Dreams. Twenty-two years ago, ASIMO’s creators had a dream of a humanoid robot assisting in human society. Today, after 22 years of research and development, that dream has become a reality through ASIMO which symbolises Honda’s technological advancement. I hope via ASIMO, we will be able to share with Malaysians our Challenging Spirit that drives us all this years. We will continuously challenge ourselves to improve lives through mobility innovations and technology advancement. ASIMO is that dream. ASIMO is that challenging spirit in reality.”

Born on October 31, 2000, , ASIMO, which is the acronym for Advanced Step in Innovative Mobility, was created as the world’s first advanced humanoid robot that is able to run and move similarly to a human. The introduction of the enhanced Intelligent Real Time Flexible Walking (i-Walk) technology has amazingly improved ASIMO’s mobility. Today, the new ASIMO has greater stability in response to sudden movement. Besides walking forward, backwards, going up and down stairs and maneuvering smoothly around obstructions, ASIMO can now run at a maximum speed of 6km/hour, doubled from the previous 3km/hour. He can even run and spin on the spot as well as run in circular pattern.Now, ASIMO is able to recognise people’s faces and interact with people with his head-mounted eye camera and the newly introduced IC (Integrated Circuit) card. ASIMO can interact effectively with the person who is holding the card including identify the person’s relevant information. Hence, this enables ASIMO to work as a receptionist that can interactively welcome and recognise people and their position.

In addition, ASIMO can also adjust a cart’s operation by slowing down or changing direction when facing an obstruction. The new ASIMO has a tension sensor system built in both wrists, enabling him to operate a cart by himself by adjusting his pushing strength in both arms and keeping a standard distance from the cart.

At the preview, winners of the “ASIMO Inspiring Dreams Contest” which ran from October 13, 2008 to November 2, 2008 were also specially invited to witness the improvements of ASIMO. One of the lucky winners was given an opportunity of a lifetime to go on stage to receive a ball kicked by ASIMO and to be served a drink by ASIMO.

Honda Malaysia will be organizing ASIMO road tours at 1 Utama Shopping Centre, Petaling Jaya (14-16 November), Universiti Teknologi Malaysia, Johor (18 November), City Square, Johore Bahru (20-23 November), Penang Adventist Hospital, Penang (25 November) and Queensbay Mall, Penang (27-30 November, 2008).

Castrol Targets Market Expansion with New High Performance Synthetic Engine Oil

Castrol aims to expand its share of the synthetic market with its recent launched of the Castrol EDGE Sport 0W-40 at Kuala Lumpur.New Castrol EDGE Sport oW-40 is a fully synthetic race-proven engine oil formulation engineered for those who appreciate an extra level of power and performance.The new formulation is not only developed for endurance sports car engines, but it is also formulated for highly stressed and luxury sedan engines.



“At Castrol, we aim to continuously strive to provide superior technology for consumers who value performance without compromising on quality,” says Mr Mark Ng, Castrol’s Head of Marketing.The Castrol EDGE range is engineered to match the toughest performance standards across the seven critical engine factors. It provides protection at maximum horsepower for a longer period, stabilises the temperature, protects moving parts against wear and tear, reduces burn-off and allows optimum engine performance between oil changes, performs exceedingly well in extreme hot and cold weather conditions, reduces emission of pollutants, and maintains high efficiency fuel economy.

“We put the Castrol EDGE Sport OW-40 through a series of vigorous tests to verify the delivery of improved performance over conventional engine oils – and the results proved conclusively that we have a top-quality product,” states Ng. In an Extreme Maximum Power test, two identical cars – one using Castrol EDGE Sport and the other with competitor synthetic oil – were run flat-out using a special test chassis dynamometer. The car using the Castrol EDGE Sport continued running 40 hours more at maximum horsepower up (45 percent longer )after the other car using the competitor engine oil seized. The test also established that Castrol EDGE Sport generated fuel economy savings of more than 2.5 percent compared to conventional engine oils. It has also passed the demanding MII FE European fuel economy test.

In the Extreme Hot test, cars were put through two tests, the “Ring of Fire Test” and the Endurance Challenge.” First in the “Ring of Fire test”,the Castrol EDGE Sport 0w-40 engine oil which outlasted the car engine meltdown point at 340 degree Celsius was next transferred to a new car engine to run for an additional 72 hours in the “Endurance Challenge” at a constant temperature of 150 degree Celsius and 5600rpm.Despite all this torture the Castrol oil remains highest in standard.Meanwhile,in the Extreme Cold Test ,at -52 degrees Celcius competitor's oil slow and stiff whilst Castrol EDGE Sport 0W-40 keeps on flowing.

Castrol EDGE Sport 0W-40 which has the approval of VW 502 00/ 503 01/ 505 00; MB-Approval 229.31/ 229.51; PORSCHE approved, all PORSCHE vehicles except Cayenne (V6); and BMW Longlife-04 (refer to vehicle manual) is recommended for all modern petrol and diesel family and sports cars for best results in fuel efficiency and premium engine protection.The new EDGE Sport 0w-40 is retailed at RM245 and every purchase of the Castrol EDGE /EDGE Sport 4L oil now comes with a free "Ford Focus RS World Rally car model"

RHB Islamic Bank Offers Innovative Islamic Unit Trust Funds & Takaful Products Through A Strategic Partnership with 5 Invesment Companies

RHB Islamic Bank Berhad ("RHB Islamic") ,the Islamic banking entity of the RHB Group has recently signed an agreement with three fund management companies namely, AmInvestment Services Berhad, HwangDBS Investment Management Sendirian Berhad , RHB Investment Management Sendirian Berhad and two takaful companies which comprise of Takaful Ikhlas Sendirian Berhad and MAA Takaful Berhad to form a strategic and formidable partnership to market the Islamic Unit Trust Funds and Takaful Products.Signing on behalf of RHB Islamic Bank Berhad was its Managing Director ,Puan Jamelah Jamaluddin ,while the fund maangement and takaful companies were represented by Datin Maznah Binti Mahbob for AmInvesment Services Berhad ,the Takaful Ikhlas Sendirian Berhad and MAA Takaful Berhad were represented by Tuan Haji Syed Moheeb Syed Kamarulzaman and Salim Majid Zain respectively.With this signing ,RHB Islamic Bank will play the pivotal roles in pushing ,repackaging and marketing unit trust funds and takaful products.The existing products under Wealth Management which are actively marketed by RHB Islamic Bank are General Takaful and Islamic Estate Planning.

RHB Islamic bank chairman ,Datuk Haji Faisal Siraj expressed his confidence that this strategic partnership will produce a win-win situation to all parties concerned as the RHB Islamic will be able to capitalize on the partners's experiences while the fund management and takaful companies can expect an extensive marketing initiatives from RHB Islamic through its dedicated and experience marketing teams.Furthermore,the demands and potential market for Islamic wealth management products within the fund management and takaful sector have experience an upward trend globally, and this positive business climate keeps growing.We are pleased to note that these strong and positive demands are not only generated from the Muslim customers ,but also from our non-Muslim investors.The special features of our Islamic Banking products which are strictly based on Shariah principles are an alternative for the conventional banking products.For our non-muslim investors,these Shariah-compliant funds offer an investment diversification.This is the main factor for the growth of Islamic Wealth Management products in Malaysia,"Datuk Haji Faisal added.Meanwhile ,Puan Jamelah Jamaluddin ,Managing Director of RHB Islamic Bank is confident that RHB Islamic could achieve its intended target of RM7.3 million in sales volume as a result of this concerted effort from all parties in the industry.She added,"As a distributor and agent for these five companies ,RHB Islamic ensures that customers will find the suitable investment portfolio that fits their profile while at the same time enjoying takaful protection".

The Wealth Management products will be made available through all RHB Islamic Bank branches as well as RHB Islamic's Wealth Management Consultants nationwide.

Castrol Honours Malaysian Bike Industry with Award Presentation

Castrol, the country’s leading premium engine oil, recently honours the unsung heroes of the Malaysian bike industry for their various contributions to local motorsports at a special tribute awards presentation themed "CASTROL POWER 1 BIKE NITE".The event emcee by local celebrity Ms Sarimah was organised to establish Castrol’s continuing commitment in supporting the Malaysian bike industry – the frontline racers and the people behind the scenes – and its sponsorship of the San Carlo Honda Gresini Racing Team in Moto GP.Present at the launch were Mr Mark Ng Castrol's Head of Marketing and Castrol's San Carlo Honda Gresini riders Mr Shinya Nakano and Mr Alex De Angelis and the team.

“Biking is populated by passionate individuals who take the sport seriously,” notes Mark Ng, Castrol’s Head of Marketing. “Whether they are perfectionists or self-starters, bike racing is a sport and a lifestyle for them.”The four main categories of awards on the evening were Castrol Motorcycle Community Achievement, Castrol Motorsports Rising Star, and Castrol Motorsports Life Achievement awards.The San Carlo Honda Gresini Moto GP team made an exclusive appearance at the CASTROL POWER 1 BIKE NITE event to lend their support in honouring the true heroes of the Malaysian bike industry.

“It is a real privilege to celebrate this evening with some of Malaysia’s veteran and young bike fans,” said Carlo Merlini, Head of Sales and Marketing, Gresini Racing.Moto GP is the world’s premier motorcycling championship race with a season of 18 Grand Prix in 14 countries. The event attracts the world’s top motorcycle manufacturers and an elite crop of international riders.Castrol's brand earmarked to lead the motorsports industry is Castrol Power 1 4T, high-performance engine oil developed with Castrol Trizone Technology. It is equipped with a Power Release Formula offering optimum engine efficiency to deliver maximum power and anti-wear protection for a smooth biking experience.

A New Partnership Formed Between Lotto Sport Italia and Star 360

Lotto Sport Italia ,the leading Italian company in sports footwear,clothing and accessories has officially appointed Star 360 Sdn Bhd, as its new licensee for the Malaysian market at a press conference in Kuala Lumpur recently.The agreement will allow the new licensee to market Lotto's branded products throughout Malaysia until 31st December 2013 with a renewal option for a further 5 year term.

In his speech during the press conference ,Mr Luca Tomat ,Business Unit Director Asia Pasific of Lotto Sport Italia ,declared ,"Malaysia is not only a key strategic market for a soccer specialist brand like Lotto but also a promising country for our expansion ambitions into sport lifestlye.For this reason we have decided to partner up with Star 360 an experienced company to reach any possible distribution channel,serving both the mass and the premium ,the performance and the leisure consumer segments.He added Star 360's competence in local market knowledge combined with Lotto's Italian design and technology will make this venture a very successful one in Malaysia.

Meanwhile,Mr Udo Eimer ,Director of Star 360 Sdn Bhd said "We are truly excited to be in partnership with a brand that has a rich heritage in the sports arena.In addition , to the performance products which Lotto is known in the country we will also launch its exciting sport lifestlye lines and it will be marketed to consumers by emphasizing its Italian style and quality.Star 360 and Lotto will collaborate together to take the brand to new heights"